We often search for ways to boost our energy, but the true frontier of health lies in Quantum Wellness. In this conversation, host Zach Gurick sits down with Ashley Grace, the Chief Marketing Officer of Igniton, to explore how energy frequencies can enhance biological performance. They discuss a new scientific process that binds subatomic energy to natural ingredients, sparking notable improvements in memory and deep sleep. You’ll hear how this groundbreaking technology helps lower key inflammatory markers by nearly thirty percent. Discover how these rapid physical changes can shift your daily focus, mental clarity, and long-term healthspan. It’s time to rethink what’s possible when we optimize our bodies at a cellular level.
The information presented in Fully Alive is for educational and informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition or treatment and before making changes to your health regimen. Guests’ opinions are their own and do not necessarily reflect those of the podcast host, production team, or sponsors.
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Cellular Frequency: Shifting Aging and Human Performance With Ashley Grace
Redefining Human Vitality and Healthspan
Welcome back to the show where we are unlocking the secrets to your healthier, happier, and longer life. What if the biggest limiter of your energy, your focus, even your longevity, is not your body, but it is your brain? We are exploring a fascinating and at times controversial frontier in human performance with Ashley Grace. He is the chief marketing officer of a breakthrough new company called Igniton.
Igniton is taking a bold approach. It is working at the intersection of neuroscience, energy, and emerging physics to help unlock what they believe is untapped human potential. From improvements in cognition and sleep to applications in aging and neurological health, their work raises some big questions and some big possibilities.
In this conversation, we will unpack how this technology is said to work, the science behind what it does, and the early results they are showing, including areas like improvements in memory and deep sleep, and importantly, how to think critically about these kinds of innovations in a rapidly evolving space.
Whether you are deeply involved in biohacking, you are focused on extending your health span, or you are simply curious about what might be next in optimizing human performance, this is a conversation that will challenge the way you think about your own potential. Let’s dive into my conversation with Ashley Grace from Igniton.
Ashley, thank you so much for being with us. I have been really excited about this conversation and looking forward to it ever since we met back maybe six months ago. I have had subsequent conversations and meetings, and I have actually been a beneficiary of your work and being able to utilize your products. I am really excited to dive into all things Ignition and break it down and really help our audiences understand this amazing new technology, what is available, and what is coming. Thank you for being here.
Thank you so much, Zach, for having me. I have been looking forward to this as well. It is great to be here. I wish I could be there in person in beautiful sunny Florida.
A little different than the nine inches of snow you are getting in May, right?
Yes. The May snowstorm we are having is not ideal, but I hate to complain about it because we have been in a horrible drought and we had probably the least amount of snow over a winter that I think we have ever had. I guess it is good that it is finally snowing.
I am going to make up for it a little bit. I would love to just start with maybe a little bit about you personally. You ended up where you did, but also the origin of this amazing company, Ignition, and the work you are doing. Could you share a little bit about your journey and what led you to link up with Ignition? Maybe we can go from there.
From Pharma Marketing to Natural Healing
I spent the early part of my career working quite heavily with consumer packaged goods companies and pharmaceutical companies, helping them market their products. I was indirectly responsible for the onslaught of pharmaceutical advertising that we are all inundated with, because I built a system with the company I was working with that basically taught those pharmaceutical marketers how to market products like P&G did. By bringing that ROI focus into that sector, it was able to really grow and now, like it or not, it dominates the advertising airwaves, so to speak. I have been trying to make amends for that ever since.
I worked really closely in marketing and marketing optimization and big data. I had an accident along the way, and I have got two plates in my head here and like eight screws holding my face back together. It was a softball accident. Believe it or not. It was one of those where I am running to catch the ball. I am screaming, “I got it,” at the top of my lungs. Everybody hears me except for the guy running toward me. His knee went into my face. I am lucky to be alive. I am lucky to be able to see. I am lucky to be able to walk. I had horrible side effects, if you will, as a part of the recovery. I had these migraines, nerve damage, and nerve pain.
The pharmaceutical market that I had been close to and relied upon really did not work for me because the drugs that they were offering were basically incapacitating. I had a family, I had a job, I had a livelihood. I could not be drugged out and not be able to work. I just suffered with these issues for many years, and ended up moving to Colorado along that path. I discovered CBD, which really was a game changer, and changed my life. Migraines went away, nerve pain went away. I was like, “This is real.”
People had heard about medicinal marijuana starting to be on the scene back then. I always just thought it was an excuse to have marijuana, and nothing wrong with that. I have enjoyed that in my life too. I really had a front row seat to how important this plant could be medicinally, especially in a non-intoxicating format like CBD. I just thought I had to help spread the word on this. There have got to be other people out there that are like me that are suffering and need to know about it and need to know that it is real. I started volunteering at an organization here in Boulder that was an accelerator program focused on cannabis companies. I met the folks at Charlotte’s Web.
They had just finished their first year of operations. Dr. Sanjay Gupta had just done the CNN story on Little Charlotte, which is for the audience who are not aware. She was a little girl who was having thousands of seizures per week. Her mother was just a firecracker who would not accept that there was no solution for her little girl. The doctors could not do anything for Charlotte. They basically just told her mother to take her home and keep her comfortable until she passed away. Her mother would not accept that. She went and found this product, this plant-derived compound now called Charlotte’s Web.
She convinced the manufacturers of that, and she went to the doctors and did everything by protocol and convinced everybody to let them try it on Charlotte. She tried it, and Charlotte went from thousands of seizures per week to maybe a dozen, which is still a lot, but a radical improvement in one’s quality of life and basically saved her life. That had all come out into the press through Dr. Sanjay Gupta and CNN. Charlotte’s Web was just getting ready to form a national product. The farm bill had just passed. I was volunteering at this organization. I met these guys, and I said, “I want to help.” I did a couple of projects with them, and then they ended up getting some funding, and they hired me to come on board as their founding CMO.
That was really fun for me to get the keys to the car, so to speak. I had always worked with all these big marketers helping them build their products. Now all of a sudden I was behind the wheel and driving the CBD train. It was so much fun. I learned a lot. We went from $4 million in sales to $40 million in sales in like two years. We did all this without any. This was still an “illegal” product, even though it was technically legal, but the advertisers would not take our money. We could not use Google or Facebook or anything like that. We had to build the product organically and tell stories about the users. That really brought me into the natural products industry.
Your brain, not your body, is often the biggest limiter of your daily energy. It’s time to focus on cognitive health.
I was just overwhelmed with the positivity of that experience. Thousands and thousands of families would write to me and tell me thank you for helping their children or their mother or their father or their neighbor. It was just amazing how many people were getting helped by this plant-based compound. I got addicted to the emotion and the joy associated with helping people. It was fun, and it was fun. The company went public, and I went and became a private consultant for about ten years. I was working with lots of different companies, primarily in natural and organic foods or supplements or things like that.
Also in the cannabis space and CBD beverages. I did a lot of different things, but I was going this deep with lots of companies. I started to really miss going really deep with one company. About a year and a half ago, I was talking to my wife, and I was like, “I’m really just missing this, looking to maybe do something different.” Next thing I know, this opportunity pops up at Ignition to again come in at the founding type of level, launch a company that no one has ever heard of in an industry that does not even exist.
Quantum wellness, what is that? I was really attracted by the opportunity to help people again, to know people who are in cognitive decline. My great-grandfather passed away from Alzheimer’s, really a horrific thing that can happen to any family. I myself had had some brain issues with long COVID. I just jumped at the chance to learn more about this company. I met the founder. He showed me the clinical studies and the peer-reviewed journals that had picked up on the publications.
I said, “I’m in.” I jumped at the opportunity and went full-time with Ignition as their founding CMO about a year ago, just almost exactly a year ago in May of last year. Again, I am just excited to be helping people and acting as an evangelist for quantum wellness. I am sure we are going to talk more about what that is. That is my background and how I got here.
Thank you for sharing that. It seems very serendipitous and aligned that you were at the right place at the right time with your past experience and now where you are here. I love how things unfold and line up that way. We can share a little bit about the beginnings of Ignition and how this company came about as well.
The Origin of Ignition Technology
The founder of Ignition has exited a couple of different businesses. Multi-billion-dollar businesses. He founded a company called Crystal Market that was sold very early on to the owners of Whole Foods. They were rolling up different organic groceries across the United States to become Whole Foods. He was involved very early on in that and had that exit. He then formed a company called Corporate Express, which was a very early-on office supplies company, a very different part of the industry versus organic foods.
He saw the need and formed this company called Corporate Express. It was one of the fastest-growing companies in the world, actually. He sold it to a company that was rolling up similar types of companies, and it became Staples. After those two exits, he did not need more money. As he has aged, he realized what he does not have is time. How to live longer and live better became his mission and basically a personal mission for himself. Also, as a way to help others along that path, he figured if he could figure out ways to live longer and better for himself, then that would be a good business because other people would want to be a part of that.
He discovered this technology that was validated out of some private physics labs over in Switzerland basically in the late ‘90s. It has been a long time since he discovered it. It had basically validated this energy flow that comes from the sun. These waves of energy called ignitons are created on the surface of the sun when the photons leave the sun and interact with the plasma clouds that are also leaving the sun. In that environment, there is a nuclear-type reaction that occurs. Igniton energy waves are created, and they travel through space and time.
There are millions or billions of these particles. Technically, they are called subatomic quasi-particles. They are not particles. There is no matter associated with them. Rather, they are subatomic quasi-particles, and they are passing. They are neutral in charge. That means they are passing through us all the time. They pass through walls. They are passing through our bodies. It is just an energy field that is always around us. The folks in Switzerland had figured out a way to harness that energy and tame it, if you will, and our founder had the idea that energy could be used to enhance the effectiveness of supplement ingredients. That is the path he went down.
He invested tens of millions of dollars of his own personal money in building a similar lab here in Colorado. He realized early on that this was going to sound like science fiction to a lot of people, so he needed to figure out how to make it real. He developed the equipment and the process and then created the university studies that were then picked up by peer-reviewed journals that showed that when this energy is applied to supplement ingredients, the positive outcomes of those supplement ingredients are dramatically enhanced, and that they were tested in particular. There are two products that we offer right now.
One is focused on cognition and memory, and one is focused on stress and inflammation. The ingredient suite for each one of the products is enhanced with this quantum energy called ignitons. We put these into trials, and the same ingredient mixture that has the igniton-charged energy as part of the ingredient profile was tested against the exact same ingredients that did not have the igniton charge and tested against placebo. In both cases, the ignition-charged ingredients significantly outperformed the non-charged ingredients and the placebo. That was the evidence that there was a real phenomenon happening here, and also the evidence that said that this could be beneficial to health and wellness.
All that was done over about a decade of R&D in terms of developing the systems and then the approach and getting the tests done and all of that. We then launched the company officially last year. We did a soft launch at the end of May at Dave Asprey’s biohacking event. Dave Asprey ended up investing in the company. He was so impressed with the products himself and how they made him feel. We did an official launch in September of last year.
We can’t change the world if we don’t change our own physical and mental energy vibrations first.
We are new at this, but the company has been growing rapidly. It has been a fantastic experience. We are now going to be back at the Dave Asprey biohacking event at the end of May this year, and we are going to be launching another new product focused on improving sleep and, in particular, focused on improving the REM dimension of sleep.
Super exciting. I did not realize that you guys have been doing this for ten years. I know that you launched a year ago, but I did not realize it was ten years of R&D before you got to that point.
It may be even longer than that. The technology dates back to the late ‘90s.
I love that your founder had the idea, “This is going to sound a little too science fiction. Let’s go ahead and get the peer-reviewed studies done now so that we can prove that it works.” That’s very compelling. Could you share, maybe that’s a good place for us to start, the results that you found in those peer-reviewed studies, both with the cognition supplements and the longevity supplements? I think it is very compelling data.
Probably the best place to start is to first talk about the ingredients. We are using very well-known, nootropic ingredients in our cognition products. There is nothing surprising necessarily that is there. I will just read them off. It is citicoline, alpha GPC, NALT, phosphatidylserine, which is hard to say, CoQ10, and NADH. What we are doing, again, is we are taking the igniton quantum energy, and we are literally binding it in a geometric fashion to the hydrogen atom of each one of those compounds. That is how the technology works. These are organic compounds, which means they have hydrogen as one of the molecules in their chemical makeup.
Lowering Inflammation and Improving Brain Focus
That hydrogen is where we are attaching or embedding, as we call it, the quantum charge to enhance the effectiveness. When we go into that university study, it is a three-pronged design where we are taking individuals in one group, and they are taking a placebo. Individuals in another group are taking just the mixture of those ingredients that we talked about. The third group, or the test group, is actually taking those ingredients with the quantum energy charge applied. The results came out to be quite compelling. Over 30 days, we saw an 83% increase in mental quality of performance, a 51% increase in focus and attention, a 25% increase in operational memory, and a 28% increase in short-term memory.
All those numbers were compared to the individuals in the group. That was the average lift that we saw versus their baseline before they started the experimental test design. All of those numbers were statistically greater than the same measurements for those taking the non-charged ingredients and those who were taking the placebo. Clearly, the addition of this igniton energy sounds very science fictiony. Clearly, the introduction of that led to an improved outcome. Now, what we are very clear about is we do not necessarily know why. Clearly, what happened is it either amplified the ingredients’ effectiveness, or it increased bioavailability for those ingredients, or it did both. We do not know which one it is. We just know the outcome of what we observed.
The hypothesis is that since we are enhancing the hydrogen molecules with those ingredients, that is allowing our body to process those ingredients in an amplified or more bioavailable manner because our body is 70% water, which is dominated by H2, which is hydrogen. It seems like a logical hypothesis that by enhancing the hydrogen molecules of these ingredients, that is what is leading to the positive outcomes. The other product that we have gone through the exact same testing protocol, and it is a longevity-focused product designed to work on stress and inflammation biomarkers.
The ingredients in that one are nicotinamide riboside, resveratrol, reduced glutathione, berberine, L-methylfolate, PQQ, and cycloastragenol. Again, same study design, three prongs. The test results showed a significant performance in favor of the ignition-charged formulation in lowering the biomarker interleukin-6, or IL-6, by 37%. The results for C-reactive protein or CRP were lowered by 28%, and GGT, which is a liver biomarker, was reduced by 13%. Blood pressure, both systolic and diastolic blood pressure, was lowered by 8% and 9%. Again, all of those results were statistically greater than the baseline and greater than the non-charged formulation and placebo.
Just for those listening, something like CRP is considered this global inflammation marker. Significantly reducing inflammation by almost 30% throughout your entire body. Imagine the compounding effects of that. That is really one of the main drivers of all of the things that we experience as we age. That is remarkable.
Those were 30 days as well, Zach. We did continue to measure through 60 and 90 days, and we saw some compounding benefits over that time. What excites me and continues to excite me about this is that people can see rapid results. We all know that we live in a world where we want immediate gratification. With a lot of health and wellness products, you never really know if they are working or not. With our products, we see these results. To see the longevity benefits of IL-6 and CRP, you are going to have to get a blood test. There is another barrier there.
You have got to go to the doctor and do that because a lot of times, you do not necessarily feel a lot different. Chronic inflammation is not necessarily something that you are going to notice. As I like to say to people, the effects of our product are more about what you do not notice when you are talking about longevity. It is more like all of a sudden I can walk my dog around the block or go on a small hike, whatever exercise I may be doing, and if before I felt a little stiff afterwards or I did not feel so good afterwards, you will notice maybe, “I do not have that anymore,” or “I can bend down to pick up the paper, I can tie my shoes and I do not have those little moments of my shoulder.”
For me, that has been something. I have got this trick shoulder that I have dealt with for many years, and all of a sudden my shoulder feels better. It is not like it is something new. It is just that I am not feeling like I used to feel. On the cognition front, now that product, a lot of people feel it. Some people feel it as quickly as 2 or 3 hours, believe it or not. It is a very powerful formulation. Again, the results were measured over 30 days, but most people begin to feel it within a couple of weeks.
We just tell people, make sure you do not take our cognition product in the afternoon because it is so powerful it might disrupt your sleep. Taking it early in the morning, taking it with or without food, and our recommended dosage is two capsules per day. If you are really sensitive to energy or you feel like it is a little bit overwhelming, you can cut that dosage back to maybe just one capsule per day to get started.
I love that you guys on your website have these memory quizzes. There are six different quizzes you can take and get a baseline, and then take the product. I love how you have mentioned even earlier today at your presentation here at Shell Point, try other products too. Take these quizzes, get a baseline, try what you want, and do not take your word for it, but try it for yourself. You can take something for 30 days or 60 days, 90 days, and then take the quizzes again.
I really wanted to empower people to be in control of their own brains, if you will. Obviously, on the longevity side, you have got to have a blood test. You do not need a doctor or somebody to go through that process. On the memory and cognition front, we just basically programmed the exact same cognitive quizzes that we used in our university testing protocol and created a user interface, and we put them on our website under the tab memory quizzes. As you said, I invite people. It is free. Come to our website, take the memory quizzes.
The system will automatically database your results and make changes in your life, whatever they may be, and then come back and take the quizzes again later. Some of those changes may be taking our product or taking someone else’s, but either way, you do not have to take my word for the outcome. You can see it yourself in the movement on your memory quizzes. It also empowers you to maybe, because we talked about this earlier, supplementation is not cheap.
This is a fairly expensive product, but it has got the science behind it, and it has got the data, and most importantly, it works. The question is, do you have to take it for the rest of your life? That keeps some people from entering into categories like this because they sit and think, “I do not know. If this works, I am going to have to be committed to it for the rest of my life.” That is a little overwhelming.
By enabling people and empowering people with these memory quizzes themselves, you can decide how much you want to take it. Take it for as much as you want. Maybe take a break. Maybe come back. Lower your dosage. You have the memory quizzes right there in front of you, so you can decide when you want to resume your treatment protocol with our products. Again, as you said, even take somebody else’s if you want and see what happens.
While we are on that topic, I think it is interesting the ingredients that are in each of these formulations that you have just mentioned. They are common ingredients that a lot of us are taking à la carte. Resveratrol, berberine. I mean, you start adding those up, and those are all like NMN, NAD precursors. Those are all things that a lot of us are taking and then piecing together. If I add all those supplements up and then add all the cognition ones up, the CoQ10 and citicoline and others, that can get expensive. You are putting it all into one formulation and then supercharging it with the Igniton technology. It is getting significantly better results than actually replacing other supplements. It is within range, it seems like.
That’s a good way to look at it. That is very real. Also, the other piece is just, do you want to take 30 supplements or do you want to take two? It is like how many capsules or things do you want to put in your stomach every day? That is another real benefit in terms of what we are doing.
Let’s maybe talk a little bit about the science of how it actually works. I just got to sit through your presentation here at Shell Point, so it is fresh for me. The science of how you actually supercharge the supplement powder in the vacuum container, I just thought that that is super interesting, and I think you did a really good job of sharing that. Could you share that for our audience here?
Binding Energy to Hydrogen Atoms
What we are trying to do is, if you think about this, energy natively comes from the sun. The sun is this source of photonic energy and plasma energy that exists in the vacuum of space. That is the context with which we are trying to start. In our laboratory, we have these very advanced space vacuums. They are space vacuum chambers that create an atmosphere that is equivalent to one one-billionth of the Earth’s atmosphere. What we do is we take this ingredient mixture, the ingredients that I just talked about, and we put them inside of the vacuum chamber, close it up and create the vacuum.
We introduce into that vacuum chamber a cold plasma cloud that is charged with electrons. That infiltrates and permeates inside of the vacuum. We then have these advanced laser photonic systems that shoot photons through the plasma clouds to create, again, that reaction similar to what is happening on the face of the sun that creates the igniton energy. Inside of this chamber, we also have the tools and protocols that allow us to direct that energy flow into the supplement ingredients. In particular, where it is going is to the hydrogen atom, what is known as the peripheral gray region of the hydrogen atom.
Reducing chronic inflammation by nearly thirty percent can completely transform how your body feels as you age.
By directing that energy flow there, it creates, as I said earlier, a geometric binding process where the hydrogen atom is enhanced or embedded with the igniton energy. That process is complete, and we take the powders out of the vacuum chambers. There is a certain amount of time and protocols and so forth associated with how long each ingredient is required to be inside of the chamber to be fully embedded. We then take the powders out, and we have charged powder, and then we run that through an encapsulation process, putting that powder into capsules. One thing that I will mention that I did not mention in our presentation earlier. We do not use any excipients or fillers or flow agents.
That is something that our founder is very adamant about. What does that mean to your listeners who may say, “That sounds good, but so what?” What it means is that when you think about putting powders into capsules, all machinery uses gravity to do that. You have a capsule that is opened up in half and a machine that is taking powders around, and it is dropping the powder down into the capsule. Once the capsule is filled, it puts the top of the capsule on it, and the capsule is completely formed. Our products, by not using excipients or flow agents or fillers, the reason people use those is so that the powder gets dense and heavy enough that gravity pulls it into the capsule.
If you do not use those, a lot of times the powder does not flow down into the capsule very easily. You have to keep running the machine for longer cycles while it slowly packs the powder into the capsules because the lack of density or the lack of weight with the powder is not enough to pull it down in. Whereas if you put excipients and flow agents in the powder, you run the machine around one time and it all fills up and you are out.
With our Process, we have got to run the machine 3 or 4 times to actually get the powders to go into the capsules. It is part of the reason the expense of the product is not only the quantum charging dimension of what we are doing, but once we even get it completely charged, then actually putting it into the capsules is a whole other exercise in patience and diligence to actually do that without using the flow agents and the fillers.
Thanks for sharing that. It is so super interesting. These little quasi-particles, subatomic particles, are being attached to a hydrogen atom. You are attaching these ingredients to those atoms, so it is becoming more bioavailable. Super interesting how this all works. As you said, it does seem a little science fiction, but then you have the results to prove it to show that it is very significantly increasing and optimizing or enhancing the supplements themselves.
It really fits into this area of bioenergetics. That is really what we are talking about is using the frequency of light to enhance the hydrogen atom. That is really the broader spectrum of what we are doing. There are lots of peer-reviewed studies and things you can find on PubMed and other places about the role of light in terms of what is happening with our bodies. Our bodies give off light. In particular, the mitochondria of our bodies, when it is producing energy, are giving off light. Studies are starting to emerge that show that light emission from our bodies can be connected to health and wellness.
What we are doing is enhancing, and you can see this visually on our website. If you go to our science tab and look at the very first thing you see, I think, is these water molecules where we have compared igniton-charged water molecules to non-charged water molecules. You can see the light radiating from the igniton-charged water molecule very brilliantly and in a perfectly symmetrical pattern, and with about three times the energy associated with the non-charged water molecule.
Since our body is 70% water, that is what is happening to our bodies when you take Igniton, is your bodies are emitting even more light, and more biophotonic emissions are coming from your body. One of the other exciting things that I like to talk about, we always start with where we have the peer-reviewed evidence. We have got the evidence on what happens with our cognition product and our longevity product statistically outperforming the same non-charged ingredients. That is pretty much without refute.
Raising Collective Human Consciousness through Vibration
This other very interesting piece of what is happening is if you think about what it means that our bodies are giving off more light? That can be thought of as a measure of consciousness. By emitting more biophotons from our body, we are lifting the consciousness of people who are taking ignitons. That is a lot harder to prove in a peer-reviewed study in a journal. The reality is that is what is happening. I like to share this simple example of what that means, because increased consciousness is something that can really benefit our entire world.
If you think about it, we live in a very crazy world, as we all know, and unfortunately, consciousness, at least, is what is shown to us on TV and in the news and that kind of thing. Consciousness seems very low. People are fighting. They are angry. There is a very low vibration that is happening in our world. War, for goodness’ sake. Who wants war? All this stuff is happening. If we are elevating our own consciousness, then ultimately, we are going to impact the world in a more positive way. Physics would suggest that that means it cannot be stopped. There was the old mantra of if you want to change the world, change yourself. That is very real. You do that.
The physics would suggest that by having a higher vibration, you are actually able to overcome it once enough of us in this world reach a higher vibration point. The physics says it is impossible for the lower vibrational energies to exist. I give an example of this where you imagine you were at a dinner party, and there were 10 or 20 people there, and there was a small pool of water there. Everybody was instructed to put their hand in the water and simply move it very slowly in that water. What would happen to the water? What would happen is there would be very small ripples happening in the water. What if one person then came into the room and was instructed to put their hand into the water and move it very fast?
What happens to all of the water when one person, even though you have got twenty people there who are moving their hands really slowly, one person puts their hand in and starts moving it really fast? The entire water changes and moves fast. That is physics. That is not a hypothesis. That is what happens. Our bodies are giving off vibrations too. We are living in a world that is a big pool of water, so to speak, of consciousness. Even though there are a lot of people in this world who are moving their hands really slowly in this process of life and they are operating at a very low consciousness, it only takes a small number of people who are operating at a higher level of consciousness to completely change the entire pool of consciousness that we are operating in.
You don’t have to accept mental decline as a normal part of aging. We can take active steps to protect our brain health.
To make that a little bit more real, I had an experience. I have had a couple of them. The one I will share. Over the holidays, I was with some family members. After 3 or 4 days with family members, things can sometimes get a little contentious. Even within the best families of love and light, sometimes negativity happens. I walked into the room, and I started talking to a couple of family members. Another family member was there, and she did not like what I was saying. She interrupted and interjected a very personal, derogatory comment directed toward me.
Five years ago, maybe even two years ago, I have been working on this. I have been trying to be more patient. I meditate, I pray, I try to be a better person. What she said was very triggering. Rather than just immediately snapping and lowering my vibration into that response of ego and anger and ridicule, I almost had an out-of-body experience, Zach. It was the craziest thing because no time passed, but it seemed like 10 or 15 seconds passed where I was thinking about how I want to respond to this.
It was like I came out of my body and I was like, “Here is your chance. How do you want to respond?” Literally, no time. Nanoseconds were passing in terms of everybody else. She says this nasty comment to me over here. I am talking to the people right here, and I immediately turned. Instead of going with anger, I just turned and smiled. I went right back to the people I was talking to. Later, I was talking to my wife and my son at the time. Later, my wife was like, “How did you do that? I was so proud of you. I thought you were going to just turn around and let her have it.”
She would have been mad at me for 2 or 3 days. My son would have been embarrassed that his dad behaved that way. The person that I responded to would have liked it, because she is getting the charge that she wanted to get from a negative perspective. I was able to change the reality for everybody in that room by not responding and not being triggered. We all had peace, and it is a very interesting thing, but I attribute that to my Ignition consumption because it was just such a bizarre experience of how literally time seemed to slow down.
I was able to pause in the moment and not be triggered and choose a more positive response to a very negative situation. We all face those every day in all kinds of situations. Ultimately, that is the most exciting part of Igniton to me. Obviously, I want to help people who have memory and cognition issues, and help people lower stress and inflammation markers. If we can raise the collective consciousness of our world while we are doing this, the sky is the limit in terms of what impact you can have.
That’s super exciting. Thank you for sharing that story. I would encourage audiences. You mentioned the water molecules that are charged versus uncharged. The pictures of that are right there on the website. It is amazing and fascinating and really shows there is a significant difference here. There is three times more energy in that. I love the visual, the metaphor or analogy of being at a dinner party and moving your hand quickly in the water versus slowly in the water, and how all of us can impact those around us and impact the world in that way.
Super exciting stuff. I would just share. I would love to maybe hear some other stories and anecdotes of feedback that you are getting from people who are using the product and the impact it has had. I can share my own story of that as well. Maybe share a couple of your favorite stories that you have heard.
Dramatic Case Studies of Cellular Recovery
The one that I think sticks out the most is that there was one woman who wrote that her father was basically immobile and nonverbal from severe cognitive decline. Having gone through losing a relative that was like that for about ten years, that is awful. I can relate to something like that as if it were happening to me. When I read her story, I was like, “That is just so bad.” I read the rest of the story, which was, “I gave him the Igniton cognition product.” Three weeks later, he was no longer nonverbal and immobile. He was talking and walking.
Again, that is a case study of one, so I want to be careful there, but that is the kind of power that what we are bringing to market can have on memory and cognition. What I always think about is if it can do that, and there are other stories. One of our board members, his mother-in-law, was in a similar situation. She was not all the way there yet, but they had already reserved an assisted living facility for her. She was going to be put into this assisted living condition. She was so mentally off, if you will, that she could not take our memory quizzes. She could not physically complete them, so she was not eligible to be part of our trial.
They were like, “What can we lose? Let’s give it to her and try.” They gave her the product anyway. Literally three weeks later, they canceled the assisted living facility, and she is living on her own, having a normal aging process now instead of having this cognitive decline. There are a couple of cases here, but this can really change people’s lives. If it can have that kind of dramatic impact on somebody in severe physical decline, imagine what it can do to the mental capacity for someone like you and for me who is just trying to have more focused outcomes, not have to write every single thing down, being able to remember the task list across our families and our jobs and all the things that we have to do, and being able to do all that on point and without having anxiety and stress.
It presents a great opportunity for lots of folks who maybe are not even thinking about cognitive decline, but are looking more for biohacking and for optimizing our brain performance. There is a lot of positivity there. The longevity side of things is a little bit less dramatic, but there are things people talk about. This one lady wrote and said she goes on an annual hiking trip with her friends, and they hike through the mountains, and usually everybody is just completely exhausted at the end of the day. They go to their resting place, whether it is camping or it does not really matter wherever they were resting.
She is like, “Everybody is just completely wiped out,” and normally she would have been as well. After taking the Igniton Longevity product, she is up and enjoying dinner and not having to rush right to bed and is feeling good and is up the next morning ready to go again. The other thing that I will share off of this too just reminded me. We had a really interesting case study recently. There is a gentleman named Petr Svoboda. He is a former Olympian, and he is a hurdler. He had a bad accident, tore his Achilles, had like three surgeries, and his leg got infected, and they almost had to amputate his leg.
He wanted to race in the post-Olympic, which is called the Master’s Series, for ages 40-plus. He wanted to continue racing because he enjoyed it, but he was about to lose his leg. He thought his racing career was over. He is friends with our founder, and so that is how he knew about our product. He then took both of our products, the cognition product and the longevity product, and took them for a year as part of his rehab. He ended up coming back racing in the men’s 60-meter hurdles at the Master’s Division level and set a world record.
He credits our product for helping him through the mental capacity of having to actually train and giving him the focus he needed to train every day, the inflammation-lowering in his body, which was associated with his surgeries and his leg and his healing, and even the conditioning that he was then having to put in. What is interesting also is that in that process, his reaction time, like the hurdles, is your starting reaction. You have got to get off the block, and then you have got to have everything in rhythm as you are going down through the hurdles. It is a very mentally challenging sport.
He had the second fastest reaction time of all age groups. He is competing in the 40-plus. He had a faster reaction time than almost everyone who is half his age. That is something, again, your audiences may take note of just from a general health and wellness perspective. If it can have this output for Olympians and world record performance and mental decline that is nonverbal and immobile, imagine what it can do for people like you and me. I would love to hear your experience.
Thanks for sharing those stories. What I did was I took the mental quizzes on your website before I started the product. I used the product for a couple of months, and what I noticed was I have noticed a couple of things. First, I have noticed now, being off of it for a couple of months, the difference, and that has actually been really helpful to reflect back and see it because sometimes when you are in the middle of it, you do not notice, as you said, you do not notice what you do not see.
One of the things I do a lot is I do a lot of keynote presentations and keynote talks and things like that. About a month after taking it, I was giving a significant keynote presentation to a few hundred people and just felt like I knew my outline in detail. I felt completely locked in. I knew where I was headed. I was able to add things in a way that I felt super sharp, and I did notice a significant difference when I would be doing keynote presentations and having those things locked in and where I was headed. That was one area, especially now reflecting back.
I also made improvements on my memory quizzes. I wish I would have tracked that a little more closely and done those immediately with a 30-day, 60-day, 90-day. I have been a little bit looser on that, but I did make increases on those memory quizzes as well. The other thing I did not do was a blood test before and after. I wish I had done that, but obviously I can take it again and do that to see those changes in the markers. I felt great. That was my experience. Thank you for sharing that. It is very interesting, and I am excited about where it is headed.
As we wind down our time, I am curious what your thoughts are being in this space when you think about quantum wellness and the future, where we are headed. What is most exciting to you? I know you mentioned you have a new product coming out at the end of this month, which by the time this episode airs will be available. What is on the horizon? What will this technology do? Obviously, we want to elevate the consciousness of humanity and change the world by changing one person at a time that way. That is amazing. What else is on the horizon as far as quantum wellness, and what do you see as possible in the next 5 to 10 years?
It is something that I am very excited about with our work with our founder on this topic quite a bit, because right now we are a supplement company. He is very adamant that we are a quantum technology company. Supplements just happen to be where we are starting. Most close to our timeline here is the sleep product we talked about, increasing REM sleep. The early data shows it is a 25% increase. If you are sleeping eight hours and you get four hours of REM on average, your Oura Ring is going to show that you are getting five hours of REM once you take this product. It is the quality of sleep that is going to be enhanced. I am excited about that.
The future of where we are going is what gets me really excited, which is quantum technology and quantum wellness extending far beyond supplementation. I cannot share a lot about this, but what I can share is that ignitons are an energetic field. They already exist. They are all around us all the time. They are just neutral in nature, so they are passing through our bodies. A lot of ancient meditation practices and the ancient Egyptian concepts of the light body. When you are meditating, and you are meditating for hours on end, you are basically creating an attraction for this igniton energy to come into your body.
You are creating a magnetic I use the word magnetic, which is probably not physically accurate, but it is a metaphor that I think most people can understand. What a magnet does. Even though that is not technically how this is behaving. You are creating this magnetism to bring this energy into your body. It has been part of it, and people talk about increasing the light body, and that is part of the ancient Egyptian culture. Who has the time to meditate every single day for hours on end? Unless you are a monk living in the Himalayas, it is probably just not very realistic. That can happen.
That is a real phenomenon. If we could create through technology an energetic field that is charged with the ignitons in a way that is more absorbable to your body so that they are not passing right through you, but they are more likely to come and bind with your hydrogen atoms inside your body, then that would be a pretty cool technology to develop. We are looking at different types of ways to create energetic fields, for lack of a better word, that are technology-driven and that can be beneficial to health and wellness without it necessarily being a supplementation protocol.
That sounds super exciting. Could you share the quote by Nikola Tesla as well? That is such an important quote for this conversation too.
That is a good one. His quote is, “If you want to understand the secrets of the universe, think in terms of energy, frequency, and vibration.” That is really where we are operating with Ignaton. Ignition can be thought of as a frequency, even though it really exists outside of space and time. If you think about frequencies and how they range from sound to light to subatomic quasi-particles, it is basically a continuum. Where we are operating is in this subatomic area.
When you change your personal energy frequency, you don’t just feel better—you actually impact everyone around you.
What I always tell people is it is important for us as humans to remember and not be so arrogant that just because we cannot see it does not mean it does not exist. That is a very real phenomenon. We can all think about even love. Just because we cannot see love does not mean it does not exist. We all know love exists. Love is a frequency, and it is a vibration. It may be the most powerful vibration in this whole conversation. Ignitons operate in this area of unseen frequencies, and they have a phenomenal outcome for our bodies in terms of health and wellness. It is based on that same premise of energy, frequency, and vibration. That is where the secrets to the universe are.
This is such a fascinating conversation, such amazing work and product that you guys are working on. I love that you said it is a quantum technology company that happens to be doing this, but very exciting as to where we are headed. How can people, I know, go to Igniton.com, and how can people connect with you and your work? I know you have a podcast as well. I would love to just share additional resources and how people can get connected and try this for themselves if they want to.
Thank you very much. We are Igniton.com, which is like ignition, but without that last I. Your computer will often correct Igniton into ignition, so do not let it do that. It is Igniton.com. We can be found on social media at Igniton Official, and I can be found on social media at @AshleyonPodcast. They can also reach me if they want to email me directly at Ashley@IgnIton.com. If people would like to try it, you can use code Ashley at Igniton.com, and that will give a fifteen percent discount off of the first purchase. Anybody that is interested can use that code.
As you said, you recommend doing the memory quizzes first, getting a baseline, and then seeing your improvements. It is important, as you are adding something new into a protocol or regimen, to try to track it because oftentimes you do not notice those little changes in the moment. It is helpful to track it each day or over the course of a few weeks or a month.
That is right.
Ashley, this is super helpful. A lot of fun to have this conversation. As I said, just really appreciate the amazing work that you are doing. Thank you so much for joining us. Thanks for being with us and encouraging audiences to go check it out. As you said, try it for themselves.
Thank you so much for having me, Zach. It has been a pleasure.
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Thank you for tuning in here on the show. I hope that conversation was as fascinating to you as it was to me. Maybe you learned some new words and new technology like Ignitons, Quantum Wellness, really a quantum technology company. It is very exciting about where we are headed. The bioenergetics, physics, space, and some of the things that are coming on the horizon there that they are working on, I think, are going to be very exciting.
I also love that they have data to back it up and to show that their products have significant improvements for human optimization, human performance, everything from cognitive performance to longevity biomarkers, things like CRP reduction by 28%. That is inflammation being reduced by 28% throughout your body. Their new product, the REM sleep, got a 25% increase in REM sleep.
They are really showing the enhancements and the scientific data there. Check it out, do a little deeper dive, go to their website, Igniton.com, if you want those peer-reviewed studies or if you want to try the memory quizzes for yourself and get a baseline. It is very simple and easy to take. It just takes a few minutes, and then it will track it for you. Thanks again for tuning in. Check it out at Igniton.com. You can use code Ashley if you want to try it for yourself for a fifteen percent discount as well. Have a great day. We will see you back here next time on the show.
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