Wearable technology continues to improve every single day, and Seth Casden is at the forefront of such innovations. Joining Zach Gurick, he talks about his work as the CEO of CELLIANT, which creates passive wellness through different wearable products. He explains how their wristbands can improve grip strength, how their shirts can measure your sleep scores, and how their wide array of wearables can extend your longevity. Seth also explains how they reflect the body’s own energy in the form of infrared light, which delivers many more benefits to your entire wellbeing beyond passive wellness. Find out how this cutting-edge technology is not only developed because of convenience but also for efficiency, accuracy, and long-term impact.
The information presented in Fully Alive is for educational and informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition or treatment and before making changes to your health regimen. Guests’ opinions are their own and do not necessarily reflect those of the podcast host, production team, or sponsors.
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Achieving Passive Wellness Through Wearables With Seth Casden
In this episode, we’re exploring a fascinating idea. What if your body is already producing the energy it needs to heal, recover and perform better and the key is simply learning how to use that energy more effectively? Our guest is Seth Casden, CEO and Co-Founder of Hologenix and the Creator of Celliant. For more than two decades, Seth has been pioneering a technology that embeds naturally occurring minerals into fabrics, allowing them to capture your body heat, convert that heat into infrared energy, and reflect it back into the body.
The result is something very compelling. It’s improved circulation, increased oxygenation at the tissue level, enhanced recovery, and better sleep. All of that is without adding anything extra to your daily routine. What makes this especially powerful is that it represents a shift toward what many people are calling passive wellness, where the clothes you wear and the bedding you sleep in are actually working for you behind the scenes. In a world filled with complex biohacks and endless health advice, Seth offers a refreshing perspective that sometimes the smallest, most seamless changes can have a meaningful impact on your energy, your performance, and ultimately on your health span. Let’s welcome Seth Casden to the show.
Seth, thank you so much for joining us. It’s really exciting to have you on this show and to learn from you. Ever since we met a couple months ago, I’ve just been excited to have this chance to interview you and ask you all the questions and dive into everything Celliant and learn about the amazing technology that you’ve worked on and really dedicate your life to making a difference in people’s lives through. Thank you for the work you’re doing, and thanks for joining us.
Thanks, Zach. Thanks for having me. It’s a pleasure, really excited to talk with your audience. What we’re doing with Celliant is something that excites me and I think could be of a lot of value to your readers.
How Seth Provides Passive Wellness Through CELLIANT
I’d love to just hear a little bit about your personal journey. How did you end up in the role that you’re in doing the work that you’re doing? What were the things that led you to do this work?
For me, it’s a really, interesting reflection because I’ve had a very unorthodox business career. Some people know what they want to do at a young age, and I was on the other end of the spectrum. After I left university, I went and worked in private equity for a few years, and really gave me a great exposure to not only how the financials and how companies are run, but just a wide spectrum of different companies that are out there.
You think about like the S&P 500 or the Russell 5000, these stock exchanges in the US, 5,000 public companies and there’s just so many different businesses. There’s a business for everything in your home, everything in your car, everything in your world, and a lot of these things just seem so ordinary. Textiles is such a basic rudimentary product, I never really thought I would have landed there.
After I left private equity, I went and worked with a few other startups and started some other businesses and learned cut my teeth on the arch of businesses. The first few didn’t work out, and then I met the inventor of Celliant and was really taken along on the journey in terms of the impact that this technology can have.
I’ve always had a interest in being as healthy and as fit and active as I can. I’m a lifetime vegetarian, and so diet has always been an integral part of my health routine, and obviously sleep and getting the right amount of exercise. I loved sports from a young age and participating and turned to mountain climbing and triathlons in my later years. I just like being active. As part of that journey, trying to understand what are the other things we can do. I think with Celliant, we have something that provides a benefit without requiring really any change in your routine.
Back in 2002 when I met David Horinek and we launched Celliant, and we’re probably a couple decades ahead of our time in terms of bringing infrared to the market in this form. I think in 2026, it’s really our time is now and what the biohacking and longevity communities are doing, we just see a validation of our science and our space. Happy that I didn’t know what I wanted to do and allowed myself to be carried by the opportunities and the people I met along the way.
It’s always fascinating to learn what drives people and where their passions come from. Sounds like you landed in a great spot for you. So let’s break it down for us. Tell us all about Celliant. What exactly is it? How does it work? I’ve personally been using the sheets and pillowcase and socks for a while, and I have the wristbands as well. I’m a beneficiary of your work myself personally.
As you said, it’s nice that it doesn’t disrupt your routine in any way. It’s stuff that you’re using anyways. You got to wear a shirt, you got to have some sheets on your bed, probably. I have the pillow and everything else. It’s great. Yeah, tell us about it. How does it work? I’d love to explore some of the data and science behind it too once we get going here.
Sure, thanks, Zach. The way I like to describe it is we’re at the intersection of really three ends of science. You have the material science, which for me was really interesting, the geology, how certain minerals interact with light and heat. You have the human physiology of how our bodies and our circulatory and thermoregulation systems work. You have the science of infrared and how this energy interacts with the body.
With Celliant, what we’re doing is we’re taking certain minerals like quartz, silica, their natural property is to absorb ambient heat, radiant heat, and then convert that heat energy into light energy, and specifically near and mid and far infrared. By grinding those minerals into about one-micron particles. To give everyone a frame of reference, the hair on our head is about 100 microns wide. We’re talking about a scale of 1/100th the thickness of a human hair. That’s the size of our minerals. They get added into textiles at the liquid stage.
Fun fact, pretty much everything outside of cotton starts out as a liquid. Rayon, nylon, polyester, viscose, it’s all going to start out as a liquid. We add those minerals in at that stage. Can think about it like baking a cake. You know, you mix in our minerals are maybe the salt or the sugar you put in the mixture. Once it’s extruded and it comes out like spaghetti from these machines, it’s wrapped around cones and you can think about your grandma knitting, and those cones at a mass scale are used on huge looms to make millions and millions of yards of fabrics.
It’s like this shirt I’m wearing. It’s an Under Armour Celliant shirt. That yarn is used to knit this fabric, and then you cut and sew the fabric into whatever finished garments you’re making. As you mentioned, you can do sheets, bedding, clothing, any textile can have our technology embedded into it. The effect is that when I wear this, or the user puts this shirt on, our bodies are giving off about 100 watts of heat every second. That’s part of our metabolic process. Our internal temperature of 98.6 or 37 C that we’re maintaining constantly requires a lot of work.
Usually, the ambient temperature is much lower than 98 degrees, hopefully. Our bodies actually have to maintain a higher core temperature than its environment. As a result, that causes a lot of energy and heat to dissipate from the body. Our minerals capture that. You’re powering the garment yourself. It’s powered by the heat from the body or if you go outside, sunlight. Like you said, this works in the dark while you’re sleeping with the lights off because it’s being charged by the heat from the body.
Those minerals turn that heat into light and send it back into the body. What we see with our eyes is a very narrow spectrum of light. We see what is known as visible light. That’s colors. Different colors have different wavelengths of light. That’s how a prism works, where it breaks up the different wavelengths and you see the different colors of the rainbow. Beyond visible light, you have all types of light like near, mid, and far infrared. You also have like the waves of X-rays and gamma rays. Those are all wavelengths of light.
Electromagnetic waves, like the way our cell phones work. If we had a different ability to see with our eyes, we could see all of those wavelengths of light. It would probably be way overpowering for our system. Luckily, we just see in the visible range. The downside is you can’t really see our product working with the naked eye. You need an infrared camera. With an infrared camera, you can see like this shirt would be glowing much brighter than a non-Celliant shirt because of the emissivity.
That infrared, what science has learned is that it causes an increase in circulation, it causes a micro-dilation of the capillary bed, it causes an increase in nitric oxide production. These are all big fancy things, ways of just saying basically it helps your body run healthier. If you think of our body as a machine, there’s a lot of room for optimization.
Celliant really helps optimize the body. It helps increase tissue oxygen levels. When you increase circulation and blood flow, you know that there’s a lot of things that flow from that. You have increased strength, increased recovery, you have a more restful sleep. All of those benefits are result of having that input of infrared, which basically acts like a food source, an energy source for the body.
It’s pretty amazing. We’ve had several guests on that have talked about red light therapy or red light therapy panels and red light therapy beds. To me, in my mind, it’s doing something similar. Just using the heat from your own body to create and generate that infrared light. Is that a fair comparison?
Yeah, that’s exactly right. It’s really the same technology. The difference with those devices is like you can add an infrared sauna or an infrared heat lamp into that grouping, the health and beauty, you see collagen pens, red light pens. Those require some type of external battery or they plug into the wall, and then they’re generating a much higher level of intensity than what you get when you’re just being powered by your own body.
You need to sit and use that for 10 or 15 minutes or whatever. You have like a treatment period where you’re exposed to that. In a lot of those cases, the intensity is such that it actually overheats your body, you sweat, and you don’t really need to have such an intense exposure to get the benefits. You can really get the benefits without the increase in skin temperature and feeling hot. Our product actually helps cool you if you’re warm and help heat you if you’re cool. It really helps bring your body into balance.
You guys been able to test and show the impacts of the technology if you’re wearing a shirt or sleeping on the sheets. Is it tissue oxygen levels can increase by 8% to 8.5%? Is that right?
That’s correct. We now have eleven published studies. Our first few studies were focused on showing the impact on the tissue level using a machine that measures tissue oxygen. In our largest studies on 153 subjects, which we submitted to the FDA and was part of the process that helped get us determined as an FDA medical device and general wellness product.
The validation we built on from there was looking at VO2 max levels with cyclists, looking at grip strength. We increased grip strength anywhere from 10% to 15%, which now they know is a biomarker for longevity. We’re really excited with those results as well. We’ve done work on pre-clinical work looking on arthritis markers, like on mice. We’ve looked at really a wide range of inputs to help validate our technology and the claims.
Increasing Grip Strength Through CELLLIANT Clothing
Tell us about the grip strength. If you’re wearing the wristbands, you increase your grip strength, or is that just over time if you sleep in Celliant sheets or wear Celliant clothing, it increases?
The answer is both. In terms of the tests that we did, we’ve done two. One was wearing a wristband and then testing after 15 minutes and the other was using a short-sleeve shirt and testing after 90 minutes. That increase in circulation, it’s there’s a gradual gradient effect. Even though the shirt ends at my elbow, I’m still going to have some benefits into the forearm. If you think about grip strength, it’s in the forearm muscles here. It’s not really the wrist where the strength is being generated. Again, we were able to validate that over a very short period of time. Sleeping on Celliant continually over time, you would expect to also see an increase. We just haven’t done that clinically.
Theoretically, you’re increasing that circulation and increasing the oxygen within your tissues. That’s a durable effect, is what you’re saying.
Absolutely. There are studies, not performed by us, but show like on canines, if you increase blood flow into a muscle, that you increase output. That’s why bodybuilders take nitric oxide supplements. It’s pretty well-established science that the more blood flow you can get to a muscle, everything else consistent, the stronger output that the muscle can have. Over-delivering more oxygen to the muscles.
The more blood flow you can get to a muscle, the stronger the output that muscle can have.
If someone’s going to the gym, for example, and they wear a Celliant shirt and Celliant wristbands, they should perform a little bit better in the gym that day, potentially 8% to 10% better?
Absolutely. Recover faster too.
Recover faster afterwards. I like when there’s things that you can notice the difference even just by putting it on or using it for a day or two. That’s amazing. You’ve published eleen studies now, you said.
Yes. They’re all available on our website just for your readers. If they’re interested in reading those or understanding it’s been an evolution. Some of the studies we’ve learned how to make them stronger. We now have eleven peer-reviewed published studies. Some of them are on the mechanical effects of the fabric itself and measuring the output of infrared compared to a control fabric. One of them is a paper on just how infrared can help the body in any form.
Whether it’s textiles or infrared saunas or some of these other devices that you mentioned. Yes, it’s a pretty wide body of work. Just for your viewers, there’s now over 10,000 papers in the universe published on the effects of photobiomodulation, which is the fancy word for what we’re doing. There’s over 125,000 subjects aggregate over those 10,000 papers.
We are at a point where we’ve reached where it’s really accepted in the Western medical community. Was being used for thousands of years in ancient cultures and Eastern cultures as just something they intuitively understood without being able to prove the science or have the tools diagnostically to validate what they were experiencing.
If in those times if you were sick, they’d say, “Okay, we need to go lay in the sun,” right? To get that infrared light and that near-red light spectrum. Photobiomodulation.
To follow on that point, that’s how when they discovered a bili light for jaundice, there was a nurse that put a baby in front of the window and saw the jaundice go away. They isolated that it was the blue light that eliminated the jaundice. That was just from somebody intuitively understanding, “Oh, let’s just put them in the sun and see if they get better.”
Our bodies utilize that red light or near-infrared light naturally, but typically speaking, we’re not getting enough of it. Your technology is helping us increase the amount that we’re getting.
Yeah, and I wouldn’t say we’re not getting enough. Certainly there’s some people that have Vitamin D deficiency if you’re not getting in the sun enough. There are levels where if it drops below a critical threshold, you might be deficient. Generally speaking, we’re getting sufficient amounts, but the increase amount creates an improvement above and beyond your baseline. Whether you look at that as you’re not getting enough at baseline or by getting more you can become a better performer, either way, I guess it’s the same. I don’t want people to think like, “Without this, I’m somehow not healthy.”
Passive Wellness In Recovery And Sleep
Using your products and technology or any additional red light technology, you can optimize. Talk to us a little bit about recovery and sleep. Have you done are any of the studies around either of those two topics?
The recovery one we’ve looked at with the cycling. The sleep, we actually had our IRB approval for our sleep study that we’re going to be doing. 100 subjects over the next few months, so we’re really excited about that. We’ll be looking with the improvements of the diagnostic equipment, like most people have in the athletic and health and fitness community, they either have a Fitbit or an Apple Watch or an Oura ring or a Whoop. We’re taking subjects that use an Oura ring and we’re going to be looking at all the data that that delivers. Plus we’re going to be asking them just how do they feel? If they’re feeling better, that’s important.
It’s blinded so they don’t know if there’s going to be a placebo effect, of course. We’ll see what we have above and beyond that. Really what it ties to in terms of why this affects recovery, why this would be helpful for sleep, with recovery, after you exert yourself so you go out and run a marathon or you’re a weekend warrior, you go cycling or you go on a three-mile run. It doesn’t have to be some grueling task, but anytime you put your body past aerobic and into anaerobic mode, you start building up lactic acid and you have metabolic waste. That is cleared through circulation.
The better your circulation is, the faster you can clear that, the faster you can perform. If you think about like cloning yourself or cloning a person and they both go out and they do maximum effort, maximum intensity for some period of time. Let’s say Sunday, you could look at a professional athlete like in the NFL and they go out and they play a game. You take one version and you put them in a Celliant pajamas, Celliant sheets, and the other person just regular. On Monday morning when they wake up, the person that was sleeping in Celliant is going to feel a lot better. They might not even be sore, or the soreness is noticeably reduced.
They’ll be able to go back out and practice again sooner at full capacity than the person who’s going to take an extra day or two to really be able to start moving around comfortably. The recovery aspect is really just tied to the circulation. Increased circulation means faster recovery. When you look at sleep, sleep hygiene is so important, it’s so in vogue now and everyone is trying to understand what leads to great quality of sleep. There’s benchmarks around time, “You need 7 to 8 hours,” but there’s also like some days personally you sleep 6 hours, you feel great, you sleep 8 hours, you feel terrible.
It’s not always about the amount of time. There’s a lot of other factors. You can wake up because you’re too hot or you’re too cold, or if you’re laying on your side and you get like a pressure you wake up because your side’s sore so you want to flip on the other side. The too hot, too cold, the pressure if you increase circulation you’re going to help bring your body into whatever direction it’s going. Again, like if you’re out where it’s very cold your hands and feet, they can you start getting frostbite.
Your body is deciding it doesn’t have enough energy to support everything and it’s going to protect the chest and the head at the expense of the extremities. As you add more energy into the body so you drink a hot cup of soup, or if the temperature rises at your environment you’re in, then your body starts increasing circulation, your hands start getting warmer. You can see how increasing circulation helps get you warm. On the other spectrum, if you’re out in the desert and you’re sweating because it’s too hot your body, what it starts doing is it increases circulation to get heat away from the core and away from the body.
If that’s not sufficient, then you start perspiring to create the evaporation which then helps cool the skin. Looking at somebody sleeping in bed where you’re really just talking about a couple degrees. Somebody at 68 is freezing and somebody at 71 thermostat is boiling, they’re too hot. Our bodies can become very sensitive at sleep. Being able to increase circulation, you can take that person that’s sleeping a little cold and help them feel warm, and the person that’s sleeping a little too hot and help cool them, so that you don’t have these thermostat wars in the bedroom.
How Non-High-Performing Athletes Can Improve Longevity
That can be very helpful. That makes a ton of sense. I love that. We talk on the show a lot about helping people extend their health span or looking for ways to do that or the longevity conversation. How do we live as healthy as we can for as long as we can? I imagine that having improved circulation, and from speaking to many other guests about this, is going to lead to a lot of benefits in terms of longevity and extended health span. Can you share with us a little bit about how this technology could help with that, even if we’re not a high-performing athlete or looking for ways to recover faster, but just to improve our overall health for longevity purposes?
Yeah, absolutely. That’s one of the things that really intrigued me with Celliant and the opportunity to help improve that lifespan and health span, as you said, because you know we’re great with Western medicine at extending end-of-life care, but that quality of life at that point is so impaired. Keeping people alive in hospital beds for an extra couple of weeks versus giving somebody an extra couple of weeks of that full optimum health, they’re just so different. Looking at like an extreme case, there’s an amputation every 30 seconds in the United States because of poor circulation. Somebody’s losing a toe or their foot or extreme cases the leg below the knee because of usually diabetic complications related to diabetes and circulation.
We can see in a challenged population group, a compromised population group, how improving circulation can really affect their quality of life by allowing them to keep, hopefully we’ll be able to show this with further testing. Maybe amputation isn’t necessary for some of these patients or there’s some that you’re able to bring above that critical threshold. Talking about healthy people in general, as your body breaks down with age, your circulation gets impaired, and then that’s when you have oxidative waste.
As your body breaks down, there is more room for improvement.
That’s really what causes a lot of these precursors for disease and cancer and all these things. Our body just isn’t functioning the filter system through the liver. If we can improve and help support that system, it’s going to just extend the impact of the healthy span, like you said, health span, or the quality of life when we’re enjoying in our optimal years.
We haven’t really come up with a way to measure that or quantify that at this point beyond like looking at grip strength where they’re saying now that’s tied to longevity. Again, that’s muscle atrophy or muscle strength there’s tests you can do like how long can you stand on one leg with balance how many times can you sit down in a chair and stand up?
You look at people as our bodies break down, they need a hip replacement they can no longer stand without help or if they’re laying on the floor they can’t get up at all just because they don’t have that strength, that core strength. Again, this helps support the body holistically with other you still have to have that be a focus in your life but all things being equal, by having this support system there, you’re going to feel better longer. At the end of the day, if you wake up and you feel better, you’re going to be happier and you’re going to have a better day. On a very basic level, I like to say we’re delivering happiness. We’re really making people fundamentally feel better.
I love that. That’s a nice thing to deliver to people. For older adults, this could play a significant role maybe in maintaining mobility, reducing fatigue giving them a little extra energy boost. Have you tested this out in any older adult populations or do you see a lot of results there?
Yeah, and that’s spot on your intuition there because again, flexibility tied to circulation and movement tied to circulation. In our TCPO2 study I referenced earlier with the increase of tissue oxygen, I think our youngest subject was 18 and our oldest was around 84, 85. We had a very wide spectrum and we saw the effect on all cross-sections within that study. We know that it works just as well or if not better on older people because again, as your body breaks down, there’s more room for improvement.
If you look at like an elite athlete, whoever your favorite athlete is they have the best food regimen, the best training, the best health. There’s very little room for improvement, but at that level those micro-improvements make all the difference. We just had the Winter Olympics, you can miss the podium by a thousandth of a second.
That little boost could be the difference between not getting a medal and getting a gold medal. On the other side of the spectrum we were talking about diabetes or diabetics or if you’re talking about as we get older, the silver society and our bodies start to slow down, there’s bigger and bigger areas and you’ll see more dramatic improvements in those groups.
The more room for improvement there is, the greater the impact.
Yeah. Those are our target groups. People that are challenged with Raynaud’s or diabetes or as we get older. I just got my AARP card so I’m included in that group.
Future Of Wearables Technology And Other Passive Wellness Opportunities
One of the things that’s super compelling about this too is that there’s zero extra effort. It’s passive wellness. You’ve made a technology that’s wearable and that you sleep in that is passive. Where do you see this headed? What’s on the horizon as you think about not only your own technology but other passive wellness opportunities and where do you see the wearables and other things headed?
It’s part of what I think initially people were so skeptical of because you’re telling me there’s this thing that I just put on, I don’t change anything, I can’t see it and it’s going to make me just feel better? We’re trained that you have to really work hard. If you want something to improve in your life, you have to go out and earn it. Here’s this thing that comes along and it basically like you said, it’s passive wellness and all you have to do is change out your clothing or your bedding and you can keep your same lifestyle.
A lot of us are maxed out, there isn’t really any extra time to exercise more or to sleep longer or we don’t have the budget to buy healthier foods that cost more inevitably. Here’s something that this shirt is priced a regular price of any athletic shirt and you can use it and it’s going to create this benefit. Where I see this going is first just greater awareness and acceptance. We’ve probably sold through our partnership with Under Armour, 20 million units over the last 7 or 8 years. I would suspect the very few people that bought that really understand it. The education component I think is the most important thing that needs to continue to grow.
Speaking with you and your audience and introducing people to this and raising that awareness. From there, us personally, like we’re looking at applications in agriculture because it’s not a surprise to think plants would also grow better, produce higher yield. We’ve done some trials in Europe looking at tomatoes. We’re looking at other types of agriculture products that we can help influence and impact.
We actually just launched our first biodegradable pot that is for consumers, so you can go and buy a plant and put it in this pot and then plant the pot in the ground and it’s all environmentally friendly and then the plant will get the benefit. Also skin care and beauty. Looking at creams, we’re working on some cooling creams and some other applications with skin care to help improve your skin, which is the largest organ on the body.
Beyond our company and our sphere of influence, I think we’re seeing more and more firms and applications from other companies that are competing with us, which is fine, there’s a large target audience, huge market with eight billion people giving off 100 watts of energy every second. We welcome that as a validation. I just think there’ll be more and more ways that whether it’s window dressings or office furniture or your car seat or on the plane.
There’s a lot of research being done on how to improve the effects the damaging effects of flying and sitting for so long, how that hurts circulation. They say sitting is the new smoking. We’re in front of our computers, we’re sitting in an office desk all day. Even having your office furniture and just everything we can do to help counteract the negative effects of some of the environmental factors that we’re in every day and just growing from there.
With the skin care and beauty, is that the same idea? You take the minerals, you crush them down to one micrometer and you put that into the skin care cream, for example?
You would compound it with the cream, exactly and then just apply it as a lotion or cream.
Getting Started With Passive Wellness In Sleep
It’s fun to think about what’s on the horizon there. If somebody wants to get started, we’ve mentioned a lot of the different products what do you think has the biggest bang for the buck or where would you suggest someone get started?
I think sleep, because first of all, maybe this type of shirt is not your fashion sense and you don’t wear a workout shirt. One, it’s pretty neutral, it’s in your home, a sheet on your bed. More importantly, that’s a big chunk of your time. You know, you spend a third of your life sleeping. Having that checked, that box that when you go to bed at night no matter what day you’ve had, you’re going to be really getting the best opportunity to have a reset and a recharge so the next morning you wake up feeling good and restored. I would say focus on bedding and sleep solutions.
The other thing are socks. A lot of people are on their feet all day. We talked about people that are sitting in front of office computer environment, but then you have what I call like the industrial athletes. You got baggage handlers fedex, Amazon, UPS delivery drivers, people that work in hospitality, people that work in restaurants in retail, they’re on their feet all day. They go home, their feet are sore, they’re swollen.
Socks is a very low-cost relatively barrier to entry and you get that’s where we get the strongest user experience. “I came home and I took off my shoes and my feet aren’t sore, they’re not killing me,” you know. That’s one I think also if somebody just wants to try some socks out and see how their feet feel. That’s a great way to start too.
That’s a great suggestion then. I do have the socks and I do notice a difference. If you go for a run or something like that, like you said, you may not have the same soreness.
The socks are great because your shoe is a trapped environment for your foot. It traps all the heat in and what happens is your feet start sweating, which causes the swelling, which causes odor and bacteria and it can cause blisters. By having Celliant socks, it actually removes the heat from that environment and gives back this light which goes into the skin.
Your feet stay dry, they don’t sweat, there isn’t an odor problem, they don’t swell, you don’t have blisters. You really help the foot feel great. It’s a real clear visual. You can understand, “I’m trapped in this sneaker or this dress shoe,” or whatever it is and I feel the heat in there and now with our socks, you actually can help remove that heat naturally or repurpose it.
Yeah, so it’s multiple purposes there. I imagine too if someone is tracking their sleep, they might notice a difference if they’re using Celliant technology on their bed with sheets or pillowcases, that sort of thing. You could always try it that way.
That’s exactly right. Going back to your question about where do I see this going, we have this fascination now with tracking ourselves, our health, our wellness, a sleep score but we don’t really have anything we can do to affect those scores that’s really tangible. We’re just monitoring. Celliant gives you a way to influence. You have your history and you see how you’ve been sleeping over the last six months, you put this on your bed and see what the next month of sleep scores look like.
That’s what we’re doing with this clinical study because I think that really makes it exciting and it gives people a reason that maybe aren’t that interested like, “I don’t care what my sleep score is, I know how I feel, I don’t need a machine to tell me a number.” if you’re trying to then improve, you can say, “I need to know where I am and where I’m going,” and that’s a great way to track improvement.
What Seth’s Daily Routine Looks Like
That data and feedback is helpful too. Tell us a few things. You’re someone who is interested in staying healthy and fit and taking good care of yourself and you’re utilizing your own technology. What are some of the things that you do personally to stay healthy and to maintain your health as you think about longevity and extending your own health span? What’s your day-to-day look like for us?
We all go through in-and-out cycles of activity. For me, there’s like a baseline that I try and achieve in terms of like 10,000 steps every day. We have a dog, so that makes it easy to get out and walk the dog. Do that in the morning before my day starts. As I get older, I think a lot of it is, like I mentioned, I try and eat well. I don’t always get the sleep that I need, or that I would like to get. I think we all struggle with that.
Sometimes you’ve had a long day and you just need a little time to yourself, but it’s already late at night. You end up staying up a couple hours later, watching a show or just doing something to reading a book, just to reload or re-regulate yourself. Trying to get more exercise in. As I mentioned earlier, I really like to set some challenges and goals for myself that then keep me like, “I need to go do this because I have a goal.” I just climbed a mountain in Mexico, Orizaba. It’s 18,500 feet. That required a lot of training, a lot of preparation. I’m actually just really leading up to that was in the best shape of my life.
I really look at other like what supplements maybe can help my brain help cognitive function. I think so much of it is mental as we get older. Being really conscious of what my stress triggers are and really making sure that I’m creating enough time for myself and my well-being. Trying to build this company, there was a lot of years where there’s nothing but the company and that took its toll on me, certainly. Now I’m trying to have more balance and look at what things really create enjoyment for me and making sure I make time for those things.
Be conscious of your stress triggers. Learn how to balance them with your passions to create genuine enjoyment.
Get In Touch With Seth And Celliant
Thank you for sharing some of that as well. Point us in the right direction. Where can people find this technology? How can they connect with you? How can they connect with Celliant?
Yeah, thank you. We have a ShopCelliant.com site and we have the bedding products, the socks, the wristbands are all on that. Our B2B site, if people want to see how we interact, we have about 65 brand partners. We’ve worked with some incredible companies. Levi’s, Calvin Klein, Puma, Reebok, New Balance, Adidas, in addition to Under Armour. We’ve had some great brand partners over the years and continue to work with some of the best brands. You can reach out to me on linkedin and love to answer any questions that your audience has or just be engaged with your community.
It’s Celliant.com, right?
Right.
Perfect. Seth, this is really fascinating. As you said, it seems like maybe you were ahead of your time. You’ve been doing this for many years and this technology’s been really taking off. Thank you for investing so much time and energy in something that will make a difference and has made a difference and will continue to in so many people’s lives. It’s really fun to unpack all of this with you and just really appreciate the work that you’re doing.
As I said, I’m a beneficiary and I hope many more will be as well as you continue to make new products and even think about agriculture and higher yields and skin care and other products on the horizon too. Passive wellness. It’s a nice way to do it. ShopCelliant.com. Hopefully, a lot of people will be checking this out. Thanks a lot, Seth. We really appreciate you being here with us.
Thanks for having me. It’s been my pleasure. Hopefully, we’ll see some of your fans out there. We’ll be at the Biohacking Conference in Austin. I’ll be talking there and I have a TED Talk if people want to check that out as well. Anyway we can engage with your community.
That sounds great. We’ll look forward to it and hopefully, we’ll see you out there soon. Thanks, Seth.
Thanks.
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I hope you enjoyed that conversation with Seth Casden and the Celliant technology. He’s a Co-founder in the company and really doing an amazing thing with their technology and creating this passive wellness. Sometimes it’s hard to believe that these benefits are possible, but I love that they’ve done a bunch of studies now. They’ve published eleven papers, and they’re showing significant improvements in things like VO2 max and grip strength. Even just wearing the wristbands or shirt for fifteen minutes can have a significant improvement in grip strength.
Arthritis markers was another thing that’s measured. You can measure your sleep scores and see the difference that their technology can make. You can check it out at ShopCelliant.com or connect with Seth Casden on LinkedIn and do a little more research there. All of their papers are published on the website so you can look at the science behind it.
As he mentioned, there’s a whole slew of different technologies, but it’s really taking your own body’s energy and reflecting it back in the form of infrared light. What a cool concept, and I love that it’s passive. You don’t have to do anything different. Just sleep on these sheets or wear that shirt, and you get all the benefits. Thanks for reading. I hope you learned something new, and I hope you enjoy your day. We’ll see you back here next time